Lee Sung-Kyung @ LANEIGE Beauty Road 2016!

Always like it when brands bring down their ambassadors despite the big procedure and channels they have to go through for approval and all but for their fans it seems all worth it. I too find it worth it to drop by this event during my lunch break to catch a glimpse of Laneige's newest ambassador, Lee Sung-Kyung even there was quite a huge crowd to crawl my way through, it's similar to a red carpet event where security is needed to control her fans from "glomping" her whole as she graced the event lol.



She's tall too!

Who is she? Some of you might find her familiar as she was featured in Korea's top reality show- Running Man in 2014. 
She is still a young girl, think she is barely any older than me lol but her dainty image and good complexion compliments very well with Laneige brand, a perfect match to represent Korea's leading beauty and cosmetic company from Amore Pacific.


For those who missed her that day, watch this video! 
Managed to record the entire interview session on my samsung Note 5

She was also the face for their best selling (usually sold out before i can get them *sobs*) two-tone lip bar which was released last year in September alongside with their BB cushion. That make up range by Laneige basically revolutionize our image on make ups! Everything was made convenient, compact and perfect, from the texture to the color coordinations.
So far i've been using their BB cushion and i am loving it to bits aside from Innisfree's cushion, was supposed to do a in depth comparison video among a few Korean brand cushions but didn't have the time T.T
Really how sometimes i wish i can be a paid full time blogger that sits at home & attend events, yet can still pay all my bills without having to worry about meeting sales target monthly or else you'll be just living off your basics. Sigh.




In conjunction with Laneige's beauty roadshow 2016 (read about Laneige beauty raodshow 2015 here) Lee Sung-Kyung was here to officiate the event in Malaysia and also to introduce Laneige's newest skincare range- "Laneige Waterbank".
Just like it's name, this product works literally like water to hydrate your skin and i've heard quite a number of positive reviews (some prefer this over their best seller sleeping mask) on this product. Can't wait to try this out soon and give my thoughts about it! :)


Only at RM10 each with purchase of a jar of Laneige WaterBank

The purpose of Laneige's annual global roadshow is to promote usually a new product (eg: last year was the BB cushion) and also to introduce to both new & existing customers about their latest ongoing efforts in supporting various non profit organizations. This year's Laneige Waterbank also promotes their Waterful Sharing Campaign which introduces a special limited edition bottle that customers can purchase at RM10 only, upon prior purchase of a Laniege's waterbank jar (priced at RM150 only). All funds collected from the bottle sales will donated to the Waterful Sharing Campaign to help with the water filtration system for Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak.

Shopping isn't always bad especially when it comes with a cause like this, so we are basically contributing back to economy (spending) and society (donating) lol. 
I really love the beautiful designs they came up for the bottles & its cover, this is also an environmental friendly effort to encourage people to start going green and by reusing bottles instead of throwing plastic ones, we can reduce the amount of plastic wastage globally. Quite a number of Korean beauty brands practice being eco-friendly, and that cause is enough for me to support their products as well because at least i know how their products are being made & packaged.

Laneige Beauty Road tours the world yearly, so if you have missed this round, don't be sad! Make sure to like & follow Laneige's official pag: LANEIGE MALAYSIA for updates on their next big roadshow! Can't wait to see what Laneige Beauty Road 2017 has in store for us :)





XOXO,

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